BeBevCo TV Program on FOX Sports Kicks Off 2012 Marketing for KOMA
CONCORD, N.C. – Bebida Beverage Company (BeBevCo), a developer, manufacturer, and marketer of relaxation and energy drinks, is excited to begin its involvement with Chris Lafferty Motorsports TV as the title sponsor. The program features multiple KOMA UNWIND product placements, commercial spots as well title credits.
The first episode aired December 31 on all FOX Sports Networks and will re-air throughout all markets during the week. With viewing households of above 75 million, the show is sure to be a success. Check your local FOX Sports network for broadcast times. The 26 week programming will have well over 50 broadcasts.
“When you are a growing company that is constantly seeking marketing opportunities, it is hard to pass on something like this. I have known Chris for several years from the NASCAR community and he actually drove the KOMA Unwind Relaxation Drink NASCAR Camping World Truck Series entry we had in 2010 at the Kentucky Speedway event,” said BeBevCo CEO Brian Weber .
“I am a part time NASCAR driver and Beverage CEO and developer, and he is a part time driver and television show star and producer. There is a lot of business to business work and relationships that occur behind the scenes in the racing garage,” added Mr. Weber.
“This first introduction of our product on a national television series is just a perfect example of how we are growing our brands organically. I have little doubt we will continue making big strides in consumer awareness for KOMA Unwind. We have almost zero negative feedback from consumers on our product. They love its function and consider its stress, anxiety and sleep disorder solution a blessing,” added BeBevCo COO Daisy Ramirez.